Boston Globe knocks down paywall to jumpstart subscriptions

For the next 12 days, readers can get free access to by entering their email address.

“The impetus for the free trial is getting the word out on new features, including the Boston Globe e-paper,” said Peter¬†Doucette,
Executive Director, Circulation Sales & Marketing.

The e-paper is what is known as a “replica” and mimics the traditional look and feel of a newspaper on a screen or tablet. launched last October but so far sign-ups have been sluggish. The site has only attracted 18,000 paid subscribers so far.

Part of the challenge may be cannibalization from the paper’s affiliated site which pre-dates the new site but also draws on content from the Boston Globe.

The freebie offer lasts for 12 days and is sponsored by Coldwell Banker Residential Brokerage. Other papers, including the New York Times and the Wall Street Journal, have done similar promotions in which a select sponsor takes down a paywall, or part of it, for a short time.

The Globe is also offering a 99-cent week introductory offer the first eight weeks. The site is free for print subscribers.