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Forecast: Mobile content, ad sales to hit $67B in 2012

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Mobile media content is going centre-stage.

So much so that, in 2012, global revenue from mobile advertising and content will hit $67 billion, according to a new Strategy Analytics forecast.

That is the remainder of the firm’s total mobile media category projection of $149.8 billion, which includes a projected 9.5 percent increase in mobile data subscription sales to $82.8 billion. The details:

App growth

  • App downloads will grow 38 percent to 23 billion.
  • App spend will grow 30.7 percent to $26.1 billion.
  • Apps will make up 18.9 percent of mobile media outlay.

Ad growth

  • Mobile ad spend will grow 85.4 per cent to $11.6 billion.
  • In-app ad sales in the US and western Europe will overtake mobile web display sales ($934.5 million).

Video slow-mo

  • “Despite the huge audience of 271 million users, ad revenues from mobile video are tiny – a meagre $223 million globally in 2011.”
Methodology: Strategy Analytics compiled data from mobile operators, handset vendors, regulators, trade bodies, advertisers, ad networks and its own consumer surveys.

3 Responses to “Forecast: Mobile content, ad sales to hit $67B in 2012”

  1. Tiffany Harris

    I’m starting to develop a couple of apps on my own after working with an agency for several years. A mentor recommended that I read Chad Mureta’s new book App Empire. He’s a highly-successful developer who built a multi-million dollar business after he couldn’t do long hours at the keyboard after an accident. He’s proven time and again how to take great ideas and market them in the app form. App Empire offers the secrets to building wealth by designing, creating and marketing successful apps across any platform—iPhone, iPad, Android and Blackberry. Check it out if you’re looking for more advice and ideas.