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The Weather Channel is going back to the well.
Three months after it hired Vivaki founding partner David Kenny as its new CEO, the network is bringing in another former top operative from the Publicis-owned media and digital-agency division, Curt Hecht.
Hecht, a 24-year Publicis Groupe veteran who most recently served as CEO of start-up unit Vivaki Nerve Center in Paris, has been appointed to Weather Channel’s newly created position of chief global revenue officer.
Moving from Paris to Chicago, Hecht will manage Weather Channel’s international businesses. He’ll also lead both digital and cable ad sales for the media company, whose portfolio includes a cable network with more than 100 million subscribers as well as digital properties like weather.com. He’ll report to Kenny.
Hecht created the Vivaki Nerve Center, a 300 person start-up inside Publicis Groupe, and played a critical role in the acquisition of top digital specialty shops including Razorfish. He also had oversight of Vivaki Ventures and worked with the start-up community.
Prior to VivaKi, Hecht served as chief digital officer for Publicis-owned Starcom MediaVest Group. There, he was focused on forecasting the evolving digital media landscape for a client portfolio that invests nearly $26 billion in media each year.
In the wake of Hecht’s departure, Kurt Unkel, who leads Vivaki Nerve Center’s global, addressable media buying practice, Audience on Demand, will move up to president.
(Note: An earlier version of this story incorrectly indicated that David Kenny left Vivaki to join The Weather Channel in January. In fact, he last served as president of streaming and content delivery company Akamai.)