Netflix rolls out on Windows Phone in Latin America, the U.K. and Ireland

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OK, now it really is available everywhere.

Netflix put the finishing touches on mobile-device rollouts in the regions it’s aggressively expanding into. The company announced Wednesday that its streaming video service is now available on Windows Phone in Latin America, the U.K. and Ireland.

Of course, Microsoft’s Windows Phone operating system only controls a small portion of the global smartphone market — it’s only around 2.5 percent in the U.K., for example. But this rollout — coupled with earlier launches of Netflix apps for iOS and Android — means that Netflix’s device rollout in key expansion areas is nearly complete.

In Netflix’s fourth-quarter earnings report to investors in February, company CEO Reed Hastings specifically pointed out the need for better device penetration in regions like Latin America in order to spur subscriber growth. The company added 380,000 foreign subscribers in the quarter but had expected more.

The new app — which is available to Windows Phone compatible devices made by HTC, LG, Nokia, Samsung and other manufacturers — can be downloaded right now for free from the Windows Phone Marketplace.

A Netflix app for Windows Phone users in the U.S. and Canada has been available since November 2010. Netflix has also upgraded that app to include enhancements in browsing and streaming quality, as well as support for subtitles, captioning and alternate audio.

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Richard Jenkins

This is a great move by Netflix. With the subtitling and captioning feature, I am sure they will reach a considerable number of their target audiences.

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