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Everyme takes private sharing mobile

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Today’s social networks are all about sharing — sharing pictures, videos, thoughts, etc. — with your friends. But you don’t always want to share everything with everyone. So how do you share pictures of your weekend with friends but not your coworkers? Or family photos with family but not with random acquaintances?

Different apps try to solve this problem in different ways: Facebook attempts to solve the issue with both with groups and algorithmically, by feeding you what it thinks hopes! is the most important information in your news feed. Meanwhile, Path limits the number of people you can follow to 150 users, which it hopes will be the 150 most important people at any given time. And then there’s the Google+ approach, which is to segment out your friends into so-called “Circles,” which lets you share certain pieces of information with select people.

Everyme just launched a new iOS (s aapl) app which takes this last approach to sharing, but taking those circles mobile, letting users immediately share all their pictures, thoughts and news with only the people that they want to see them.

When you start up Everyme and connect it to your Facebook, Twitter and LinkedIn (s LNKD) accounts, it scans your address book and automatically begins to group your contacts based on their connections to you. Those groups, which it also calls “circles,” can be edited down — which is good, because in my experience they need to be. Once you’ve got your circles just right, you can begin sharing among private news feeds of friends and family fearlessly.

Since it connects with existing social networks, Everyme will alert users when they have major new — like promotions or changes in relationship status — through the app automatically. And even users who don’t have the app will be able to see status updates through email or mobile web.

All that said, Everyme has the same struggle ahead as every other app or social network of its type: How do you get new users on a brand new social network, because it’s really only useful when other people are using it? Everyme founder Oliver Cameron says his users will be doing the marketing for him, and hoping for a viral boost from messages that are sent out to their friends.

The startup, which has five employees right now, was part of last year’s Y Combinator Summer class, and has raised $1.5 million from Andreessen Horowitz, Greylock, CrunchFund, Tencent, SV Angel and individual investors Dave Morin, Joshua Schachter and Vivi Nevo.

8 Responses to “Everyme takes private sharing mobile”

  1. The advantage of Everyme, especially for Facebook refugees like me, is that your contacts don’t have to be on any social network. One needs to be judicious in sharing to email, but it’s fine for family and close friends. This meets a need for me.

  2. Andre Goulet

    I did the coolest thing the other day: I phoned a friend, we met for coffee and we talked about what we liked and disliked, face to face. It was kinda neat.

    Seriously though, while I understand the popularity of sharing things like photos and such, it’s important for people to remember the analog side of life and to weigh it heavier than the digital side of life, by a long shot. These social networks are all fine and dandy, but people need to de-emphasize them in their lives, not add more of them. It becomes unhealthy quickly.

  3. there’s so many social networks now it’s getting silly. I’d rather have one central place where I can be social with everyone. And Facebook doesn’t seem to be good enough doing that. Yes it connects us, but the design/ads/privacy issues are awful

  4. Mark Drummond

    The article outlines ways to address the issue of not wanting to share everything with everyone, but misses one important approach!

    Facebook provides APIs that allow apps (web sites, mobile apps, whatever) to access your friend graph info. From that, it’s possible to do an analysis that finds clusters of friends. These clusters can be turned into lists (AKA ‘circles’, in G+) and then used to do selective updates inside Facebook itself. (Because, of course, the Facebook APIs allow for publishing updates back in to Facebook, using specific lists of people, so that any given update can be seen by only a subset of all your friends.)

    Thus, one need not invent an entirely new social network to get the benefit of selective (group-specific) updating.

    In that context, while I hate to be critical, I have to point out that the automatic grouping offered by Everyme is spectacularly bad. I know that this is a hard problem, but my own company, Jildy, actually does a pretty good job on it. (See the Quora article comparing Jildy and Katango, the only other startup that did a credible automatic clustering job.)

    While I applaud the idea of forming clusters of friends, as a means to making it possible to more precisely control who sees what, I really don’t like the idea of Yet Another Network as a means to make this possible, and I think that it’s possible to do a better job in automatically forming meaningful clusters of friends.