Hey entrepreneurs, here’s how to be a creative rock star

UPDATE: Lehrer has admitted to fabricating Bob Dylan quotes in his book, Imagine. The publisher, Houghton Mifflin Harcourt will stop selling the book.

Author Jonah Lehrer‘s new book, Imagine: How Creativity Works, is all about — as the name says — being creative. Lehrer chatted with us specifically about creativity and entrepreneurship and how today’s CEOs can release their inner insightful genius.

In the video, Lehrer explains how entrepreneurs can:

  • Unlock those a-ha! epiphanies
  • Stay creative through your entire career
  • Build a creative workforce

Check it out and then chime in with your own thoughts about generating creativity in the comments.

BONUS! Lehrer puts your creative chops to the test with a classic insight puzzle. Can you solve it?