UPDATE: Lehrer has admitted to fabricating Bob Dylan quotes in his book, Imagine. The publisher, Houghton Mifflin Harcourt will stop selling the book.
Author Jonah Lehrer‘s new book, Imagine: How Creativity Works, is all about — as the name says — being creative. Lehrer chatted with us specifically about creativity and entrepreneurship and how today’s CEOs can release their inner insightful genius.
In the video, Lehrer explains how entrepreneurs can:
- Unlock those a-ha! epiphanies
- Stay creative through your entire career
- Build a creative workforce
Check it out and then chime in with your own thoughts about generating creativity in the comments.
BONUS! Lehrer puts your creative chops to the test with a classic insight puzzle. Can you solve it?