Pottermore sold over $1.5m worth of Harry Potter e-books in 3 days

Pottermore sales were “considerably higher than I expected,” said Pottermore CEO Charlie Redmayne on a Radio Litopia show, “The Naked Book,” this afternoon.

Redmayne said Pottermore sold over £1 million worth of e-books, about $1.59 million at £0.63 pounds to the dollar.

The Harry Potter e-books are priced at $7.99 each (for the first three) or $9.99 each (for the final four books in the series). Assuming an average price of $9.13, that means around 164,000 copies were sold in the first three days.

Earlier today, I wrote a post asking how well the Harry Potter e-books are selling — then went on to say that it’s tough to gauge because they won’t appear on Kindle or Nook bestseller lists. But now there’s an actual figure for ya.

The Naked Book” is run by The Bookseller‘s Philip Jones and airs online every other Wednesday at 3 PM ET (8 PM UK). It’s also available as a free podcast.