Redefining Luxury For A Mobile World

Rich people have phones, like apps and want to buy things using said phones. The less-than-groundbreaking results of a study from the Luxury Institute offer some facts and figures around affluent people who own smartphones (60 percent), use apps on them (73 percent) and who have or want to buy something (67 percent) using their handsets. But what’s really worth pondering is the call by the Institute to create luxury mobile experiences via apps and in-app advertising to help drive commerce even when affluent shoppers aren’t in the store.