Blog

Today in Social

The Federal Trade Commission issued a report full of privacy recommendations that the online advertising industry can probably live with. It didn’t actually call for a Do Not Track law, but suggested the industry needed to speed up its efforts there or it would risk one. Much of the guidelines focus on data brokers, and the Commission seems to have outsize hopes for a third-party clearing house where consumers can find out what data brokers know about them. The FTC guidelines seem in line with, though softer than some previously proposed legislation.