Over this past weekend, “The Hunger Games” set the highest opening weekend for a non-sequel, raking in an estimated $155 million at the box office. That’s a ton of tickets and a chunk of them were sold online and on smartphones. Fandango, one of the first movie ticket sales sites, shared data from the weekend as “The Hunger Games” pushed its platform to new heights.
According to Fandango, its service accounted for 22 percent of all tickets for “The Hunger Games” this weekend. That tops the prior record-holder, 2011’s “Harry Potter and the Deathly Hallows, Part 2,” at 19 percent of all ticket sales. Over the weekend, Fandango peaked at 17 ticket sales per second for “The Hunger Games” and on Sunday morning, the movie still accounted for 90 percent of all Fandango sales.
Mobile sales were at an all time high; not just because of the movie’s popularity, but also because Fandango’s mobile app is widely supported on Android(s goog), iOS(s aapl), Windows Phone(s msft), and BlackBerry(s rimm), in addition to the web and SMS. The company noted that last Friday was the single highest day of mobile ticket sales yet. I was busy running a half-marathon and missed the movie, so I’ll just wait to rent it… on my smartphone or tablet, of course.