With the comedy genre heating up in the online video world, My Damn Channel is turning to an age-old television format: the live daily comedy show.
The new show will play on YouTube (NSDQ: GOOG), where My Damn Channel has long had a presence. Besides the usual celebrity guests, My Damn Channel Live will feature a daily talk format with interactive elements, as well as video segments from other My Damn Channel comedy series. Episodes, which will be funded through Google-owned YouTube’s $100 million “professional channel” initiative, will be available at both www.MyDamnChannel.com/LIVE and www.YouTube.com/MyDamnChannel.
The move to the live format — which, beyond news programming, is unusual in the emerging web-video realm — comes as YouTube competitor Yahoo (NSDQ: YHOO) has partnered with a big-name brands — such as Bill Maher, Ben Stiller and Funny or Die — to build its own laugh channel.
“We’re going with a format that’s as old as television itself,” said Rob Barnett founder and CEO of My Damn Channel, which will also launch a site redesign Wednesday. “And we want it to be interactive with the audience, and we want it to be timely.”
The show will debut Wednesday, March 28 at 4 p.m. ET, and run Monday through Friday live in that same spot. The show will feature newcomer and Wisconsin native Beth Hoyt as host.