A 7 point plan for clean energy


In a difficult year for clean energy — pockets of wavering policy support, the ghost of Solyndra and the slow adoption of electric vehicles — we need as many calls to action as possible. Here’s a 7 point plan for clean energy that Michael Liebreich, CEO and founder of Bloomberg’s New Energy Finance, detailed on Tuesday morning at Bloomberg’s summit on the future of energy:

  • 1). Messaging about clean energy should be about affordability not subsidies.
  • 2). Messaging about clean energy should be focused on the greater economy, productivity, security and health. Not “green jobs.”
  • 3). Messaging on clean energy policy should be about deregulation of all energy, not regulation of clean energy.
  • 4). Clean energy needs alliances with other sectors, like auto, telecom, retail and real estate. Systemic change can’t happen without the change happening in other sectors.
  • 5). The audience for clean energy messaging needs to change. We need to stop preaching to the converted. Fifteen percent of people will make more energy efficient and sustainable choices because it interests them, while 85 percent will not make a new energy efficient choice if it costs more money. It won’t help to scare people into changing their life. We need to focus on the mainstream.
  • 6). Embrace media. We need to own the airwaves and the politicians. “You can’t soar like an eagle and poop like a canary” (not exactly sure what that means but like the quote).
  • 7). And, finally, support sustainable energy for all, not just a niche sector or demographic.

What do you think? Inspired?

Image courtesy of Google.


Mike Straub

Have to agree. Too much talk is focused on making clean energy a political conversation, when in so many cases it’s about a better life for everyone, it has nothing to do with political gains for any candidates.

Take Ocean Thermal Energy Conversion (OTEC) for example. It uses the temperature difference in warm shallow water, and cold deep water, to create endless emission free power. It won’t work everywhere, but for millions of people living in tropical climates, it can drastically cut their fossil fuel use, and just massive energy costs. Plus, and maybe most exciting, OTEC produces millions of gallons of clean drinking water as a byproduct. Think about that for a developing country, clean, reliable, affordable power, and life giving clean water. Talk about aligning with other sectors! Who can argue against that?

These are the kinds of innovations that will lead the world to a better place, and there’s no one who could possibly want to slow them down.

Lots more OTEC news and info at The On Project.

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