Data Now 85% Of Mobile Traffic, But 39% Of Revenue – What Gives?

Data

A whopping 85 percent of the traffic traversing the four nationwide mobile operators networks is pure data, according to new study by wireless analyst Chetan Sharma, showing that U.S. mobile industry long ago abandoned its voice mantle to become a data-driven juggernaut. Or has it? Sharma also found that data only accounted for 39 percent of all mobile data revenues carriers collected in the fourth quarter. Operators may be running what are primarily data networks, but they’re still getting paid mainly for voice minutes.

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