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Nook May Be Expanding Internationally, But Barnes & Noble Stores Aren't

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At a Nook Developers Workshop in London today, Barnes & Noble (NYSE: BKS) said it won’t be opening stores outside the U.S., but did not offer further details about the Nook’s expansion abroad even as it courted European app developers.

Barnes & Noble is reportedly partnering with UK bookstore chain Waterstones to sell the Nook, though the company hasn’t confirmed it.

Apps are Barnes & Noble’s fastest-growing content area and the company wants more of them — hence the developers workshop taking place today as part of a Mobile Monday London panel. I am following the news from the workshop via Twitter. Attendees appear (understandably) frustrated by the fact that Barnes & Noble is not answering questions about international expansion even as the company invites them to create apps for the platform.

Also of interest:

One Response to “Nook May Be Expanding Internationally, But Barnes & Noble Stores Aren't”

  1. I’m not sure it’s worth the trouble to create apps specifically for a proprietary eReader like the Nook or Kindle.  If I had an existing Android app that could be easily ported to these devices, sure, it might be worth the shenanigans enforced by BN or Amazon to get a bit more mileage out of my work, but beyond that, nothing.  I’d go where the numbers are, and that’s either generic Android or iOS.

    Besides, I feel that it’s just a matter of time before these proprietary eReaders go the way of the Dodo.  Can you imagine if in order to listen/buy digital music that you had to buy a portable playback device from a particular retail record store chain?  And you could only purchase the latest titles for this player device from the same vendor?  That’s absurd, and yet that’s exactly what you do when you buy a Nook eReader.