Fandango will be an online and mobile movie-ticket seller for Yahoo (NSDQ: YHOO) Movies, according to a new partnership between the two companies.
The deal gives Fandango, the top digital movie-ticket purchasing destination in the U.S., access to a Yahoo Movies base of 30 million unique users a month.
Comcast (NSDQ: CMCSA), which owns Fandango, doesn’t break out revenue or traffic data for the site. But according to comScore (NSDQ: SCOR) data for last June — typically a high month for movie attendance and online ticket selling — Fandango had 16.9 million unique visitors to its internet destinations. This is compared to 12.6 million for Fandango’s AOL-owned rival, Moviefone.
Fandango has found momentum of late with its mobile apps, which now account for 40 percent of its traffic. And the company says it’s coming off its best January and February, revenue-wise, in its 12-year-history.
Meanwhile, the company reached a crucial agreement with exhibition chain AMC last month, giving it access to 70 percent of the nation’s screens equipped to sell tickets online. The addition of those AMC screens was important in regard to securing strategic partnerships with platforms like Yahoo. In previous years, the online ticket competition between Fandango and another rival, MovieTickets.com, was marked by bifurcation, whereby each seller was tied to an exclusive set of big chains and neither could offer a comprehensive ticket-brokerage service that could deliver the customer all movie-going options in their local area.