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Condé Nast Will Give Advertisers More Metrics On Tablet Editions

Months after it began testing a program that provided select advertisers with information about the readers of tablet editions, Condé Nast is rolling out the offering to all advertisers.

Data will be available for iPad, Kindle Fire and Nook editions of magazines. Advertisers will get the info about ten weeks after each issue comes out, AdAge reports, and here’s the data they’ll get:

“–The magazine’s paid tablet subscriptions and single-copy sales during the reporting period
–The number of readers that actually opened the issue’s tablet edition, including print subscribers using their complimentary digital access
–the total number of times that readers opened it
–and the time that readers spent with it”

Premium advertisers get extra info about engagement with their individual ads.

Advertisers may learn that readers of digital editions are not very different from their print-loving counterparts: At a UK digital briefing last month, the company presented research showing that print and digital readers are roughly the same demographics as part of a pitch to encourage advertisers to run cross-platform ad campaigns.

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