Blog Post

Survey: most tablet shopping IT buyers will go with iPad

Apple’s iPad (s AAPL) has the almost completely undivided attention of corporate IT departments right now. It’s far from the only tablet out there, yet according to a ChangeWave Research survey of 1,604 businesses, IT buyers are interested in little else. In February, of the 22 percent of businesses planning to purchase tablets, 84 percent of those IT folks said they planned to buy iPads for employees sometime in the next quarter.

That number of IT buyers making plans to order iPads has gone up 7 percent in just three months. Here’s a graph showing the change in demand among those surveyed by ChangeWave over the past 15 months:

It’s possible that 84 percent number is even higher now, considering that this survey was conducted weeks before Apple introduced the new iPad with the Retina display and 4G networking option, as well as before it dropped the entry-level price to $399 for the iPad 2.

Forrester informed us in January that IT departments planned to spend $10 billion on iPads this year, so ChangeWave’s latest data isn’t particularly shocking. And as we have chronicled here at GigaOM, with the kind of stuff you can do with an iPad at work these days — data visualization and report publishing, quickly assessing the stock marketusing it as a flight manual, or just making meetings more bearable — it seems most IT overlords don’t have to be convinced that employees are just going to be playing Angry Birds all day.

The data also confirms that while media tablets like those from Amazon(s AMZN) and Barnes & Noble (s BKS) are attracting interest from consumers, for work-related purposes, the iPad still has no true competition.

8 Responses to “Survey: most tablet shopping IT buyers will go with iPad”

  1. Wendy Finch

    Erica, I’d really like to see a bit more critical analysis of the ChangeWave report before drawing the conclusion that you do.

    I’m not going to pay ChangeWave $1,500 US for the privilege, however.

    But I would at least expect GigaOM to ask ChangeWave’s Paul Carton about the sample sizes and methodological design of this study. Not to mention the nature of the questions and their follow-ups included in the survey.

    I, for one, have a difficult time believing that enterprise firms are simply going to buy thousands of Apple iPads when these devices are standalone units, incapable of being integrated into an enterprise-wide management framework, security framework, or application distribution framework.

    Individuals who wish to use an iPad may simply claim that the iPad’s inability to be integrated into an enterprise network is part of its charm, but I have a very hard time believing that an enterprise CIO is going to buy that line of reasoning.

    So how does ChangeWave’s survey elicit the real responses from IT managers on this issue?

    That alone makes me question their rather breathless reporting on impending adoption rates.

    • This may be the understatement of the Ipad phenom. The only way most folks are going to jump into an Ipad is if they are a rabid crApple fanboi or work gives them the device.

      With iPads being unreasonably expensive for such a niche device the dawning of similarly priced ultrabooks will shut the iPad market growth down in its tracks.

  2. if you want to talk properly you should change the figure in your title from ‘84%’ in ‘15%’ which is the 84% of the IT willing to buy ipad among the 22% of IT willing to buy a tablet. this is really elementary algebra…