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Atlantic Media continues its push to remake its properties with a digital-first business model with the hiring of Jessica Perry as Digital VP and GM of its National Journal Group.
Perry, who recently left Conde Nast as VP of planning and development, has a remit to take an aggressive approach for the group built around the National Journal politics and policy brand.
It’s a new role at Atlantic Media, where until now National Journal’s digital strategy was run by Scott Havens as Atlantic’s VP for digital operations; Havens was promoted to SVP of Finance and Digital Operations in January. Perry will focus only on National Journal, which relaunched NationalJournal.comin late 2010 and last year announced an enterprise-level membership model that includes access to all of its digital and print publications (NationalJournal.com, National Journal Daily, the weekly National Journal magazine and National Journal Hotline) along with with members-only events.
Perry’s subscription experience with the Wall Street Journal‘s online operations at Dow Jones (NSDQ: NWS), where she was SVP of marketing & business development , should be helpful when it comes to that. She has plenty of work to do. The site currently suggests people interested in subscriptions send e-mail or call, while its membership brochure is a pdf although there is also a handy contact form buried on a contact page. Release.