Tracky wants to be your one-stop collaboration shop


If you’ve ever found yourself frustrated over the need to constantly switch between apps to manage your calendar, collaborate on projects, assign tasks, chat, share files — you name it — Tracky wants to be your savior. The Las Vegas-based company, which just raised $1 million in angel funding, is demonstrating its eponymous product at the SXSW Startup Debut on Saturday and opening it up for public beta.

Aside from its sheer number of features, Tracky really wants to distinguish itself from the already-crowded collaboration market by its frictionless nature. Rather than being closed off to the outside world behind a corporate firewall, Tracky lets users search its membership for potential collaborators who might be useful for a particular personal or professional project.

As Founder and CEO David Gosse recently explained to me, while Tracky certainly targets business users (those that use a lot of contract employees might find it particularly helpful), it’s also designed for everyone from a bride trying to plan her wedding and needing to find local service providers, to a group of conference attendees trying to work on an ad-hoc project. All it takes to sign up is an email address or a Twitter or Facebook account.

The company takes its status as a cloud service seriously, too. Not only is it designed with mobile devices in mind, but Tracky is hosted in the SuperNAP data center in Las Vegas, which Gosse said will help ensure maximum performance and reliability.

Tracky will be free for two-person groups (or up to two groups per person) and 100MB of storage. Five dollars per user per month will provide unlimited groups and users, as well as 1GB of storage and the ability to cordon off private groups. Extra storage will be “about” 35 cents per gigabyte.

Tracky and its investors are no doubt banking on the fast-growing market for social business software and the wide variety of players (Jive,, Yammer, Basecamp, Microsoft, Google, Socialcast, etc.) to help make its case for success. There’s clearly an appetite for this type of product, and one that cleanly combines so many features into a single window should be a success.

Of course, there’s also risk: Tracky’s competition has years of experience, hundreds of thousands of customers and billions in the bank. Elbowing into their space won’t be easy.


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