J. K. Rowling’s Harry Potter-focused web community and e-bookstore, Pottermore.com, will finally launch to a general audience in April after months of delays.
On the Pottermore Insider blog, the company explains beta users’ feedback made it “clear that our original platform wouldn’t be suitable when millions more users came on to the site.” So they chose to “move Pottermore to an entirely different platform set up. This ‘invisible’ change has involved a lot of work behind the scenes but it will enable our users to get the best from Pottermore as it grows and develops.”
Now, at the beginning of April, Pottermore will sell the Harry Potter series as e-books and digital audiobooks for the first time.
Pottermore, including its e-bookstore, was originally supposed to launch back in October. At that time, though, the company wasn’t able to open general registration on the site or launch the store, citing “overwhelming traffic concerns.” Throughout the beta period, the site has often been slow or impossible to access.