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GigaOM and GigaOM Pro head to SXSW

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SXSW is just around the corner, and this year’s Interactive conference continues to expand. Amid the battles for the best party-finding app, where to score the best steak tacos, and which Austin startups to watch, there is the actual conference to attend.

After registered SXSW Interactive attendees exceeded the number of their Music counterparts for the first time last year, SXSW organizers expanded the Interactive conference to 14 venues across downtown Austin, Texas. The new format allows the conference organizers to create “campuses” based around major themes (such as “Convergence,” “Culture, Science, and Play” and “Future of Work”), but it adds a new layer of confusion for attendees who have to hustle across town to get from session to session.

GigaOM is representing hard this year: Our writers and analysts are speaking on panels about SOPA, new careers for online journalists and more. Without further ado, here is the GigaOM SXSW 2012 roundup:

Saturday, 3.10 (12:30–1:30 p.m.): SOPA Media Coverage Dissected

Stacey Higginbotham moderates this panel, which includes Brian Stelter (New York Times), Jake Bialer (Huffington Post) and Kim Hart (Politico). She will be discussing the inherent conflict of interest between journalists and the major media outlets they write for, especially as it pertains to online and print coverage of the SOPA story.

Sunday, 3.11 (9:30–10:30 a.m.): The Connected Company – An Inventory of the Possible

GigaOM Pro Analyst Stowe Boyd joins Gordon Ross (Dachis Group), Dave Gray (OpenRoad/ThoughtFarmer) and Megan Murray (Moxie Software) to discuss the future of work from a company’s perspective. Boyd will draw on his experience as a futurist and his interest in social tools.

Monday, 3.12 (5–6 p.m.): Web Originals – Television’s New Guinea Pigs

Ryan Lawler moderates this panel, which looks at how some television broadcasters and celebrities have successfully launched original Web series and what these new formats mean for the future of TV. He will be chatting with Lisa Kudrow (yes, that Lisa Kudrow), Brian Terkelsen (Starcom MediaVest) and Marc DeBevoise (CBS Interactive).

Tuesday, 3.13 (11 a.m.–12 p.m.): New Career for Journalists – Online Video Producer

Chris Albrecht, who has served as a writer, product manager, creative director and just about everything in between at GigaOM, will join Emily Calderone (, Kyle Ryan (The Onion/AV Club) and Meredith Arthur ( as they discuss their own career paths and trajectories and what led them away from writing and into the world of online video journalism and production.

What notable panels and sessions are you looking forward to? Let us know in the comments below.