Thanks to the rise self-publishing tools, from Amazon’s Kindle platform to Apple’s iAuthor software, anyone who wants to write a book can do so and theoretically reach an audience of millions – as self-publishing superstars such as Amanda Hocking and John Locke have shown. But this explosion of amateur authors and publishers also means a lot more competition for an audience. So how do writers make money? First of all, according to author and marketer Seth Godin, they have to give up the idea that they somehow deserve to be paid for their writing.
This article originally appeared in GigaOm.