Newspapers: It's Not A Revenue Problem, It's A Culture Problem


The Project for Excellence in Journalism at the Pew Research Center has come out with a substantial new report on the efforts of newspapers both large and small to grow their digital businesses, and – not surprisingly, perhaps – the results are all over the map. Although on average the news is rather bleak, with more than $7 in print revenue lost for every $1 produced by digital, some papers have managed to generate some strong growth, while others have lost revenue on their digital operations. And if there is one thing that comes through loud and clear when it comes to explaining this discrepancy, it is that culture matters more than anything.

This article originally appeared in GigaOm.

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