Blog Post

Machinima Is YouTube's Content King

If you’re not into video games, chances are you’ve never heard of Machinima. Maybe it’s time to change that: The L.A.-based content producer clocked close to 350 million domestic video views on YouTube (NSDQ: GOOG) in January alone, according to new data from comScore (NSDQ: SCOR). This not only makes Machinima YouTube’s biggest non-music publisher – it actually attracted more video views than the next seven big publishers combined.

This article originally appeared in GigaOm.