If you’re not into video games, chances are you’ve never heard of Machinima. Maybe it’s time to change that: The L.A.-based content producer clocked close to 350 million domestic video views on YouTube (NSDQ: GOOG) in January alone, according to new data from comScore (NSDQ: SCOR). This not only makes Machinima YouTube’s biggest non-music publisher – it actually attracted more video views than the next seven big publishers combined.
This article originally appeared in GigaOm.

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