Inside Apple’s museum-like Amsterdam store

Credit: Thomas Schlijper

Credit: Thomas Schlijper

It’s no see-through glass exterior, but Apple’s new Amsterdam Apple Store is still offering some pretty good retail eye-candy. The overall motif, with white walls and classic, ornate architectural details, seems to call for marble statues rather than electronics on display. But you’ve still got the Apple design mainstays that let you know exactly where you are: the marble floors, modern wood tables and — of course — the clear-glass spiral staircase.

The Amsterdam location, which opens Saturday, is the first Apple Store in The Netherlands, which means Apple now has stores in 12 countries.

Fore more pictures, see Thomas Schlijper’s website.


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