Blog Post

After SeaMicro, why AMD’s next step will be an ARM license

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!
Look, Ma! Six servers on a board.

Now that AMD(s amd) has confirmed its purchase of low-power server maker SeaMicro, I think its next move will be an announcement around licensing the ARM(s armh) architecture. That’s right: Intel’s long-abused x86 underdog should do a deal with Intel’s newest rival— the company that provides the architecture for chips inside your cell phone.

With the SeaMicro purchase, AMD gets a company that has fundamentally redesigned the server to make it dense, low-power and able to handle a variety of different types of CPUs. SeaMicro’s CEO Andrew Feldman has told me on many occasions that the company’s box is flexible enough to handle a variety of different CPUs. Its real value is in the specialized chip that manages the communications between the hundreds of processors inside the SeaMicro server — its so-called fabric. And that fabric works with any chip, as Feldman and AMD executives said over and over again on the conference call discussing the deal.

By the end of the year, AMD plans to offer SeaMicro’s boxes using AMD’s Opteron chips as opposed to the Intel(s intc) silicon currently in the boxes. But because AMD doesn’t want to hack off its server-making customers at Dell, HP, etc., it will likely offer its customers access to SeaMicro’s “technology building blocks,” which can be interpreted to access SeaMicro’s fabric.

Stacey Higginbotham (GigaOM), Barry Evans (Calxeda), Andrew Feldman (SeaMicro),Don Newell (AMD), Omid Tahernia (Tilera) - Structure 2011
These guys are building the future of heterogenous computing.

However, the far more exciting story is how the SeaMicro buy plays into AMD’s heterogeneous computing strategy. AMD calls this its “ambidextrous strategy.” It clearly sees that the future in the cloud and webscale computing world is in providing the right kind of compute for the workload, a task that companies such as Calxeda, Tilera and SeaMicro were all attempting to do in varying ways. If AMD is really serious about this ambidextrous effort, it doesn’t make sense for it to focus solely on x86 chips. Lisa Su, SVP and general manager of Global Business at AMD, agrees. When asked about a potential ARM license in an interview, she said, “We’re not going to be religious on architecture.”

And since Marvell, Calxeda and others are trying out ARM chips in servers at the behest of customers pursuing better efficiency (and SeaMicro can adapt its fabric to that architecture), AMD should quit dithering and call up ARM to get a license.

Pat Moorhead, a former AMD executive and now president at Moor Insights & Strategy, said the SeaMicro deal is a “good move for AMD and gives them instantaneous access to the microserver market which at its worst would be 20-10 percent of the market.” Far more exciting from his perspective is that it underscores and gives AMD the technical pieces to build out its ambidextrous computing strategy. A strategy that should involve an ARM license.

AMD actually had an ARM license when it purchased ATI, but it sold those businesses to Qualcomm(s qcom) and Broadcom(s brcm). In fact, the Adreno graphics core inside the Snapdragon mobile application processor is former AMD technology by way of its ATI acquisition. If we dig further back into the previous decade, AMD also had a MIPs-based line of processors. So AMD is no stranger to the non-x86 chip world.

And apparently other ARM-based server vendors would welcome the addition of AMD to the ARM server business. Barry Evans, the CEO of Calxeda emailed the following statement:

We are seeing accelerating market momentum for ARM-based solutions in the data center where an entirely new class of applications such as Big Data, Analytics, cloud and web demand drastic improvements in power efficiency. AMD’s announcement demonstrates that they realize that this new epoch requires a different approach.

So unless AMD wants to buy Calxeda (which is located in Austin, Texas, where AMD has a huge presence) maybe it should call up Sir Warren East and talk licensing terms. Plus, if AMD does license the ARM core, there’s no reason it has to limit its application to servers. Perhaps it can develop processors for the mobile market, where all the action is — a market it has failed to develop for in the last five years.

3 Responses to “After SeaMicro, why AMD’s next step will be an ARM license”

  1. Jeff Kibuule

    I can definitely see AMD getting an ARM license within the next 1-2 years, and being ready for the launch of ARMv8 in 2014 which brings a 64-bit ISA, making it perfect for servers. Perhaps they’ll also re-create their mobile SoC GPU department and go back to making consumer level products should mobile really take off.

    Decisions, decisions.

    • The ARMv8 and the next-gen chip on top of it that comes after Cortex A15 would be ideal, but they shouldn’t wait that long. Cortex A15 will be good enough for low-power servers, and it’s coming out around the end of the year. It’s actually ARM’s first chip intended for servers. So it would be a good time to license it right away and prepare it for a 2013 launch.

      The acquisition of SeaMicro is also Intel’s loss, because SeaMicro were the ones trying to give Atom a chance in the low-power server market. So that’s gone now. This was a smart buy by AMD, but they really need to focus on ARM, too, and not just their own chips.