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Facebook Pushes Advertisers To Get Creative And Social With Ads

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Facebook showed off a new suite of premium ads Wednesday that it thinks will allow advertisers to interact more directly with their customers and finally brings marketing to Facebook’s mobile properties. The premium ads, some details of which were first shared here on GigaOM, include bigger ads that originate from a sponsor’s page and let Facebook users “like” and comment on those ads just like on a regular post. Facebook’s mobile site and apps will now feature the same premium ads, addressing a big shortcoming for Facebook, which has 425 million mobile users but derives no revenue from that traffic.

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This article originally appeared in GigaOm.