How Evi Spent A Weekend In App Store Limbo

Evi iOS

The mobile world got another reminder over the weekend that the whims of Apple’s App Store review process can make or break a mobile business. In a span of about 48 hours, Evi, a voice-recognition app that has a few things in common with Apple’s Siri, was headed for the App Store’s trash bin on Friday for being a little too similar to Siri before Apple (NSDQ: AAPL) abruptly reversed course.

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