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Google Scales Back E-Book Affiliates Program, Drops Some Users

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Google (NSDQ: GOOG) is cutting back on the e-book affiliates program it launched in June.

When Google launched the program, it was available to “retailers, bloggers, book publishers and other website owners.” They earned referral fees ranging from 6 to 10 percent of a book’s selling price, depending on the number of sales referred. That was a higher rate than the one offered through Amazon’s referral program, Amazon (NSDQ: AMZN) Associates.

Now, it seems, Google thinks the sales referred by many affiliates are too low to make an ongoing partnership worthwhile. On the Google Affiliate Network product forum, the company writes, “Google eBooks is narrowing the scope of the program to a smaller number of partners. While the program will continue privately, Google eBooks will no longer appear in Google Affiliate Network as an available advertiser.”

According to Publishers Weekly, big partners like the American Booksellers Association, whose independent bookseller members can sell Google e-books through their websites, aren’t affected, though I’d be curious to hear if any ABA members were dropped.

Blog The Digital Reader has the e-mail sent to affiliates being dropped.

One Response to “Google Scales Back E-Book Affiliates Program, Drops Some Users”

  1. Clinton Lee

    The churn with Google programs is mind boggling. They often start a program off in a blaze of publicity, require users to make considerable investments to learn the program, implement the API, build a network or otherwise engage … and then the drop it just as suddenly at much cost to users who have to then scramble to find alternates or change their business model.