Blog Post

Striiv tries to make mobile health a daily addiction

The market for mobile health gadgets has taken off in the last year, with offerings coming fast and furious from Nike (s nke) , Motorola (s goog), Jawbone and others. But are users actually engaging and sticking with these gadgets? Well, if Striiv is any indication, the momentum behind mobile health may be pretty good.

Striiv, a mobile device that tracks movement and provides fun motivation like a personal trainer, has released some statistics on how often users are actually engaging with the pocket gadget. Here’s a look at usage after 12 weeks:

  • A majority of users check in on their Striiv every day and monitor their activity dozens of times daily.
  • Striiv users check their Striiv 29 times a day on average.
  • Users who unlock Striiv 34 times a day walk 69 percent more than users who unlock Striiv five times a day.

The numbers are pretty impressive considering the device hit the market in late August.  Previously, Striiv said users were walking an average of 3 miles a day for 60 minutes.

Of course, a challenge for any fitness/health product is to continue to engage users over a period of time. People famously sign up for the gym as part of their New Year’s resolutions, and then after a burst of visits in the first couple of months of the year, promptly stop going. To that end, Striiv uses activity-based games, daily challenges, rewards and even walkathons that benefit charities to try to motivate people to watch their health. That’s, in fact, what separates Striiv from a simple pedometer.

Some people have questioned whether gamification can help improve success rates in areas like health.  Striiv’s early results seems to show that at least over a three-month period, it can help people focus on staying active.

That’s going to be key for mobile health programs. What matters is the motivation on the front end and the analysis on the back end. You need to have a way to keep people coming back to these apps and devices, and you have to provide good data, coaching and analysis to show how they are faring over time and how they can improve.