Blog Post

$1.29 Can’t Buy Me Love, but it will get me the ringtone

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Apple(s aapl) and EMI announced on Wednesday that the iTunes store is exclusively selling ringtones from The Beatles. The 30-second tones are from the The Beatles no. 1 hits album called 1, which represent the 27 top Beatles tunes in both the U.S. and U.K. Each individual ringtone is $1.29 for iOS device owners.

The catalog of 27 tones ranges from their first U.S. no. 1 in 1964, Love Me Do, to the Fab Four’s final U.S. chart-topper in 1970: The Long and Winding Road. Other songs include A Hard Days Night, Eight Days a Week, Day Tripper, Hey Jude, and my routine favorite for running races due to the tempo, Get Back.

As a huge Beatles fan, I’m excited by the news, but I wish the cost of a half-minute ringtone were cheaper than that of an entire song. This kind of ringtone pricing isn’t new with The Beatles deal, but for me personally, it’s the first time I have even been remotely interested in buying a ringtone.

Oh well, what’s one more purchase of the same Beatles content that’s been around for almost half a century. First for me was the CDs, then the Red and Blue compilations, then the re-remastered collection I bought in Mono two years ago, and the…… OK, like the song of the same name, clearly I need Help!

4 Responses to “$1.29 Can’t Buy Me Love, but it will get me the ringtone”

  1. If you own a Mac and already own a Beatles tune, just open it in Garage Band, trim it down to the desired length, and save it as a ringtone. Don’t pay $1.29 to buy a 30 sec version of something you already own.