Let The Social TV Consolidation Begin! Loyalize Swallowed Up By Viggle

Social TV startup Loyalize has been acquired by Function(x), the company behind recently launched mobile app Viggle. According to former Loyalize CEO Todd Greene, the Loyalize product will remain a white-label platform for networks and content providers to build their own apps to increase engagement with TV programming as it’s being watched.

This article originally appeared in GigaOm.