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Let The Social TV Consolidation Begin! Loyalize Swallowed Up By Viggle

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Social TV startup Loyalize has been acquired by Function(x), the company behind recently launched mobile app Viggle. According to former Loyalize CEO Todd Greene, the Loyalize product will remain a white-label platform for networks and content providers to build their own apps to increase engagement with TV programming as it’s being watched.

This article originally appeared in GigaOm.