NBCU taps Google to create cross-platform audience metric for 2012 Olympics

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NBCUniversal  will once again use its Olympics coverage to search for what it calls the “holy grail” of audience measurement. The media conglomerate has commissioned Google and research company comScore to develop new ways to measure viewership across broadcast, cable, internet and mobile platforms. Read more at paidContent

Photo courtesy of Flickr user [lilivanili]

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