Blog Post

Why we are buying paidContent

First the news: Yes, the rumors are true. We are indeed buying the assets of ContentNext Media from Guardian News & Media Limited. And no, we are not disclosing the terms of the deal, except that we are buying the entire group of properties —,, contentSutra and paidContent:UK and that a representative of Guardian News & Media will join our board of directors as an observer.

A few weeks ago when Paul Walborsky, CEO of GigaOM, came to the board and suggested that we should try and acquire paidContent, my fellow board members — Jon Callaghan (True Ventures), Ammar Hanafi (Alloy Ventures) and Kevin Brown (Reed Elsevier Ventures) — didn’t hesitate for a minute. The ethos of paidContent and our company are in sync. GigaOM’s core belief is that as connectivity becomes ubiquitous, it changes everything from society to business to we the people. paidContent from the very beginning has been built on the idea that connectedness is and will change media. It makes perfect sense for us to team up. Since then, Paul and his team worked tirelessly to make it happen.

OK, now you know what. Let me tell you why.

Now, why are we doing this deal, clearly the biggest of our five-and-a-half-year history? Two simple but equally powerful reasons — the first and perhaps most important reason: people. I have been an admirer of paidContent’s editorial team from the very beginning of its journey. Rafat Ali and Staci Kramer were two of my favorite writers in the early days of professional blogging. And while Rafat (who is on our board of advisers) has moved on to new things, I am glad to have Staci join us. She has been instrumental in building ContentNext from the ground up, and in addition to writing, she has been building the company’s event business. I am thrilled to announce that she will remain the editor of paidContent.

Ernie Sander who spearheads the ContentNext editorial operations is the kind of veteran everyone on our team, including me, can learn from. And for that precise reason, Ernie is going to become the executive editor of our sprawling online editorial operations. Our managing editor, Nicole Solis, is being promoted to VP of Editorial Operations. And then there is the most awesome team of journalists — Robert Andrews, Tom Krazit, Daniel Frankel, Laura Hazard Owen, Jeff Roberts and Amanda Natividad. In addition there are a wonderful group of technology, business and sales people who are joining our company. I welcome them all to our growing family and can’t wait to break bread with them in weeks to come.

Location, location, location

These fine folks are actually going to help bolster our presence in New York and help increase our footprint in Europe, a region of key strategic focus for GigaOM. (We will be hosting Structure:Europe in Amsterdam, October 16-17.) With this deal, we are really pleased that one of the most forward-looking media outlets around, Guardian News & Media, will become a shareholder in our business.

As you all know, I am (and will always be) a displaced New Yorker; New York City is my spiritual home. By increasing our footprint in the capital of the world, I would get a chance to go back more often. But it’s not an emotional tug that is driving us to this decision. New York is fast becoming a major technology hub, as Ryan Kim outlined in his recent post. And we want to expand our coverage to Boston — thanks to Barb Darrow who joined us several months ago — and the Washington DC corridor as well. paidContent’s New York City offices are now GigaOM East.

Media is the new Wild West

We are quite strategic about our acquisitions — we acquire media entities only if we love the people and believe that we are at the starting phase of a trend. In 2008, we acquired jkOnTheRun as our tip of the hat to the growing demand for mobile devices and the changes it would bring into society. Later that year, we brought in The Apple Blog because we knew the best was yet to come for Apple. Both of those acquisitions have helped GigaOM cover the issues that matter most to our ultimate customers — you, the reader — in a smart, sensible fashion.

“The question that mass amateurization poses to traditional media is ‘What happens when the costs of reproduction and distribution go away? What happens when there is nothing unique about publishing anymore because users can do it for themselves?’ We are now starting to see that question being answered.”— Clay Shirky

Shirky’s observation means that we are in a time of chaos where the very idea of media is being questioned. And as a Chinese proverb says, from chaos emerges opportunity. I believe the best is yet to come for media.

Over the past few years we have started to see the transformation of media by new technologies, new methods of distribution and newer ways to consume information. Mathew Ingram has been writing about these disruptions on a regular basis, and now we are going to double down on what we think is a great new chapter in the media industry.

I have always believed that we’ve got to stop thinking of media as what it was and focus on more of what it could be. In the world of plenty, the only currency is attention and attention is what defines “media.” Zynga is fighting Hollywood for attention (and winning). Instagram is taking moments away from other media. They have attention. There are old companies that are dying and new ones that are being invented. We’re eager to expand our coverage of social and digital media editorially, in our research and at our events. paidContent is the best chronicler of the media industry, and by blending their coverage with ours, we hope to watch this fast-changing industry ever more closely.

Please join me in welcoming the ContentNext team!

73 Responses to “Why we are buying paidContent”

  1. I think that to the average person with a career in media, the key message is hard to pull out of this article. Congratulations on the acquisition nevertheless. I think you are on the right track…. As long as the world does not change tomorrow.

  2. It pains me to admit, but large buyouts, takeovers and mergers involving companies I admire invariably cause me worry, and this occasion was no different. Fortunately, this post has assuaged most of my fears!

    I wish everyone a smooth transition to the new extended GigaOm family. Yours is the blog network I read and trust above all else; where others have sensationalism, comment flame wars and link bait, GigaOm has thoughtful, reasoned posts from the best, most down to earth writers. The team from paidContent will only add to this formula, I’m sure :)


  3. I wish more “publishers” understood what you do about publishing, Om. This is great news and I am thrilled for all. For my dollar, everything that happens on gigaom is the correct definition of publishing… and what the future holds. Best of luck.

  4. Tom Foremski

    Congratulations Om! Great move. I agree with you that “Media is the new WIld West” but, the “Wild West” is in the West!

    Our media industry in N.California is growing by leaps and bounds, the Old Media of the East, New York City, is not. The key differentiator is paying for content – if you pay you lose. I’m not saying this is right, but it’s the way it is, it’s how VCs and investors value media companies. In that regard, it’s understandable why you would feel at home in NYC :)

    And why is Guardian Media group selling? It’s one of the few of the traditional media companies that has been aggressive in its online ventures — yet even when you “get it” there’s no guarantees you can make it.

    The web is a disruptive media technology and what people forget is: disruptive technologies disrupt. Even if companies see the train wreck on the tracks ahead it’s no guarantee they can avoid it. Disruptive technologies disrupt. Even relatively “new” media companies aren’t safe.

    There’s plenty of disruption still ahead for the media industry as a whole.

    The media is dying but long live the media! We have more media today in more formats, forms, time of day, than at anytime in history. How will it change us?

    We know media does change us, it changes our thinking, our buying, our health, how we see things, how we don’t see things. Positive and negative aspects of our society are influenced by our media — now we have more of it than at any other time in human history. How will it change us? We know it will. That’s what interests me…

  5. Julie Anderson

    Hi Om, it’s @juliejulie! Congrats on the aquisition. I’m working at HP now, and have just started following PaidContent recently. Great stuff. Seems like a fantastic partnership.

  6. Amanda Natividad

    I’m a longtime fan excited to be joining the team! And thanks, Om, for taking the time to write about why you and your team invited us to join the GigaOm family.

  7. WikiOrgCharts

    Congratulations to the teams at GigaOm and ContentNext. has created an organizational chart of the GigaOm company.

    If you know the rest of the puzzle feel free to place people in their appropriate spots. You can do it anonymously