The wireless industry’s biggest global event, Mobile World Congress, is still three weeks and an ocean away, but Samsung is already threatening to steal the show. Social media analytics blog Anlytk has compiled Twitter data on the most referenced terms over the last week surrounding MWC and found that Samsung is already generating much more buzz than its competitors.
Tracking the hastags #MWC, #MWC12 and #MWC2012 revealed 13,331 tweets from 8,078 accounts (though some of the #MWC traffic related to college football’s Mountain West Conference). Samsung dominated the conversation with nearly 7,000 mentions. The next closest was Asus with less than 2,000 mentions.
Samsung had a heck of year, running neck-and-neck with Apple throughout 2011 for the title of smartphone king. It’s sure to build on that momentum at MWC this year. We may even see the first Galaxy smartphone with a quad-core processor.
Apple didn’t even make Anlytk’s top 10 list of Twitter buzz words, and it found that “Android” was mentioned 10 times more than “iPhone.” That’s hardly surprising, considering Apple’s proclivity for avoiding the big trade shows and making news at its own events.
With MWC kicking off in Barcelona on Feb. 27, there will be plenty of time for more anticipation to build. I’ll be at the show itself covering the news, but in the next few weeks we will have some preview posts letting you know just what to expect.