CoreMobile wants to cram a lot of apps on one screen


Combine the gargantuan information flows from the web available to us everywhere with the small screen and processing power of a smartphone and you get a pretty evident bottleneck. Who among us hasn’t quickly thumbed from one app to another ahead of a client visit trying to get as much relevant information as possible in the few minutes before a business meeting?

For those who lack the foresight to prepare in advance, or professionals such as doctors who have a tablet or handset and a need for variety of information on the devices, CoreMobile, a startup out of Santa Clara, Calif. wants to help. The company, which was founded two years ago and is a member of the Citrix Startup Accelerator, makes software running online that uses a phone’s location, a caller or even a calendar event to derive context and then deliver a multi-app view of relevant information on one screen.

CoreMobile wants to cram all these apps into one screen

I have no idea if this is the way we’ll access information in the near future — although Chandra Shekhar Tekwani the company’s CEO is excited that almost 300 paying enterprise customers are already using the beta product — but it’s certainly worth thinking about how to cram a large amount of information from different sources onto a small screen.

This is both a UI issue (how people access and interact with a lot of information in a small screen without being overwhelmed), but also a technical one. For example, how does one prioritize or manage API calls to ensure that a paying customers gets access to a feed of data that might be one or two hops away from the original app? As we enter a mobile first world, CoreMobile and other companies trying to deliver business-level applications on mobile devices that could offer us a glimpse of a connected future, one unconnected to the PC, but constrained by its own unique shortcomings.

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