Emails, tweets, notifications, text and instant messages, Facebook status updates, Path moments — all these are new tools of communication when taken together are notification hell. These notifications prey on human desire for a dopamine fix. And just as we are over-caffeinated, I think the 21st century is quickly making us over-notified. (I think this is my second new phrase of the week – the first one being aspirational escape velocity)
The worst part is that there is nothing we can do about it. Apparently Tweeting and checking emails is much harder addiction to give up that cigarettes or alcohol, according to a study by Chicago University’s Booth Business School. No surprise since they are all about attention gone awry. The dopamine fix, I guess is worse than nicotine. Especially since it is free – while a fine bottle of scotch can cost a pretty penny.
[vimeo http://vimeo.com/35873217 w=604&h=302]