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VIDEO: The Super Bowl Volt ad (it’s got aliens)

Whoever thought featuring confused aliens that look like Pirates of the Caribbean characters as the centerpiece of GM’s Super Bowl ad is confused about how to sell a category-making extended range electric car. And if the latest January sales numbers are an indicator — just 603 for the month — GM is struggling in general with how to market and move the Volts off the lots. Yes, it’s partly a production problem, but still.

What do you think? Like the video? Watch it below:

Nissan’s Super Bowl ad for its all-electric LEAF in 2011 was so much better:

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