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Windows Phone 8 features leak, look like a sales booster

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Microsoft’s(s msft) Windows Phone devices aren’t yet selling in the tens of millions, but the platform is maturing in ways that could boost sales. Alleged details of Windows Phone 8 emerged on Thursday in a leaked video intended for Microsoft’s partners. Information from the video was written up by PocketNow and upon first glance, all the details seem feasible. More importantly, they’re what Microsoft needs to improve sales.

Windows Phone initially didn’t impress me, but after its first software update, called Mango, I began to see promise. Next up for the platform reportedly is Tango and then Apollo; it’s Apollo that will be dubbed Windows Phone 8, with the following additions that can fill current gaps in the platform:

  • Support for multi-core processors and four different screen sizes (presumably with different resolutions)
  • Addition of removable microSD memory cards
  • NFC, or near-field communications, support for wireless payments and other implementations
  • Shared software components with Windows 8, Microsoft’s next iteration of its platform for desktops, laptops and tablets
  • An updated method for synchronizing data and media between handset and computer
  • Skype integration in the core operating system, making it a native app that can interact directly with contacts and other personal data.
  • A proxy server feature for the web browser to help compress data usage by up to 30 percent.

When comparing the specs and features of today’s Windows Phone devices, many are put off by the support for single-core processors and fixed resolution. But Apollo should eliminate that problem, which I find to be an overstated issue. The dual-core A5 chip in Apple’s iPhone 4S(s aapl) runs at 800 MHz and keeps the phone moving because the platform is optimized for that clock speed. In my experience the same can be said of Windows Phone: Mine is just as fast as my iPhone for many tasks.

Still, the improved hardware potential will be welcome and should make a fast operating system even faster. Add in support for Skype, which Microsoft bought last year, NFC radios and a code link to Windows 8 and Microsoft should see more people thinking twice before leaving a store with the iPhone or an Android(s goog) device once Apollo hits.

7 Responses to “Windows Phone 8 features leak, look like a sales booster”

    • Akash Kalghatgi

      yeah I am an android fan too but since I have taken a peek at wp, I felt something like its too much, I mean more than easily usable os but the only reason people are thinking of ignoring it is the less apps than android, well that’s a profit for android too but when I saw that theres a terribly fast and steady growth of apps by 10k/month, I was surprised and feared if it left my droid behind, but I still had hopes of it to boost and its rapidly filling all the gaps in the quality, well impressing people who are now considering a trend to buy wp’s published in tv ads

  1. Yup…just took an iPhone to the store…again…to have it replaced. Crashed all the time. Spent at least 24 hours restoring the thing only to have it decide what to synch against my instructions. My Windows phone is almost two years old and has never…repeat…never crashed and is super easy to upgrade and synch. Solid, smooth and people are always asking to see it…likin’ it lots.

  2. Andrei Olaru

    I think Windows 8 will be a game changer for Microsoft and Windows Phone 8 is going to be big after the path was Windows Phone 7 … The features list seems pretty neat, but it’s not final … ;)

    • Shameer Mulji

      I definitely agree. I think the entire Windows 8 & Office 15 Wave of products will be a big hit for MS. The quality of the ecosystem and user experience is definitely there.

  3. SD card support is high on my list as well, but I’m still waiting for a true keyboard-slider to possibly upgrade my Touch Pro 2. Sprint’s Arrive doesn’t exactly tickle my fancy, and I prefer an unlocked GSM device.