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Currently most online video services have a sort of hunt-and-peck approach to finding things you might want to watch. You pick a video, watch it and then when it’s done you have to hunt down something else that might be of interest. But the latest version of Remixation’s Showyou app attempts to simplify the discovery process by making discovering new videos easier and more enjoyable.
The latest version of Showyou includes new ways to navigate content by category or by the social network that they’re pulled in from. There’s also a way for users to search and see all content curated by hashtag on Showyou and via Twitter. Finally, the update provides more information about others that you follow and gives you the ability to see what they’ve been sharing b clicking on a user’s avatar.
The trick to what makes Showyou work is that videos play in-line, without users having to exit the app. That reduces the amount of time it takes between finding videos, and there’s always something interesting being shared in the grid. Showyou displays videos from YouTube, (s GOOG) Vimeo, (s IACI) Break Media, some Viacom (s VIA) shows like The Daily Show and The Colbert Report, as well as videos from The Verge, TED and other Internet publishers. Altogether, the Showyou app pulls in about 5 million videos a day, according to Remixation CEO Mark Hall, or about 150 to 200 each second during peak times.
That’s led to huge amounts of user engagement for its users. While session times on most video sites typically run less than 10 minutes, Showyou users watch about 35 to 40 minutes of video whenever they open the app, or about eight videos per session on average. Online video needs better discovery mechanisms for users, and apps like Showyou are helping to increase viewership and keep users tuned in.
(Disclosure: Remixation is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.)