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The Morning Lowdown 2-2-12

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»  Facebook files $5 billion IPO (paidContent). 2.7 billion daily likes and other key numbers from the S-1 (paidContent).

»  Facebook’s IPO: The next Google? (NSDQ: GOOG) Or the next Groupon? (NSDQ: GRPN) (Wired)

»  Tumblr hires writers to cover itself (Media Decoder/NYT)

»  The Daily after one year: Some lessons learned (Digiday)

»  Is Netflix (NSDQ: NFLX) Kids’ streaming part of Nickelodeon’s ratings drop? (AdAge)

»  Living in a smartphone world: Apple (NSDQ: AAPL) #3 among all mobile players (paidContent)

»  AOL’s Tim Armstrong: Some Patches did turn profitable in 2011 (Forbes)

»  Remember that Gawker redesign? A year’s worth of data says it worked (The Next Web)

»  Teenagers don’t care about augmented reality apps and QR codes (SiliconFilter)

»  The best Twitter jokes about Facebook’s IPO (Slacktory)