This month marks the annual Mobile World Congress (MWC) event in Barcelona; the premiere mobile phone trade show in the world. How has the mobile ad market done since last year’s MWC? Mobile app monetization exchange inneractive put together this smart-looking infographic that shows staggering growth.
In just a 12-month span, inneractive has seen more than 700 percent jump in clicks and nearly the same in ad requests. If advertisers are still doubting the growth opportunity in mobile, this pretty picture ought to spell it out for them.
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I think inneractive stands in sharp contrast to stats put out by Smaato showing that only 19% of publisher mobile ad inventory is filled. Who to believe?
http://www.digiday.com/mobile/mobile%E2%80%99s-inventory-glut-grows/
Farhan, thanks for the comment. inneractive has over 100 partnering ad networks and agencies across the globe so its fill rate is among the highest in the industry. Fill rates can vary between 7% and 99% so you can believe both inneractive and Smaato.