Apple (NSDQ: AAPL) has accused Samsung of “slavishly copying” its hardware designs; but whether or not that is true, one area where Samsung is taking a note from Apple is in how it debuts its big products. The company today announced that it would not be launching its next big smartphone, the Galaxy S III, at this month’s Mobile World Congress in Barcelona, as originally expected.
Instead, Samsung will be presenting it at its own-branded event, with less of a gap between the product launch and actual roll-out.
“Samsung is looking forward to introducing and demonstrating exciting new mobile products at Mobile World Congress 2012. The successor to the Galaxy S II smartphone will be unveiled at a separate Samsung-hosted event in the first half of the year, closer to commercial availability of the product. Samsung stays committed to providing the best possible mobile experiences for customers around the world,” a spokesperson told paidContent, via email today.
The Android-based S II (pictured here with its best enemy, the iPhone 4S) has been one of Samsung’s best sellers since launching last year — although Samsung hasn’t given exact sales figures — and many have been anticipating the upgrade, which will apparently feature a faster processor, better camera and other enhancements.
One of the big issues with the S II, however, was that while Samsung unveiled the device at the 2011 MWC event, it didn’t launch in Europe until summer, and the U.S. several months later, in September.
Did that possibly steal some thunder from the launch? As smartphone competition hots up — including leaks of the first BlackBerry 10 “London” devices and even a new iPhone coming this year — that’s a variable that Samsung probably doesn’t want to explore again.
But while Microsoft (NSDQ: MSFT) has pulled out of CES, and Apple has been running its own launch events for years, Samsung doesn’t seem to be bowing out of the trade show peep show altogether. There have been rumors of Samsung unveiling its first Tizen handsets — that is, the new linux OS that it is developing with Intel (NSDQ: INTC) from the ashes of MeeGo — which could point to a new direction altogether for the Korean handset maker. There are also reports of further tablets on the cards.