Zite has cut a deal with Intel (NSDQ: INTC) to have the chip giant sponsor the technology section of its mobile news reading app, only the second sponsor to grace its pages. Intel will sponsor Zite’s technology section and will get to promote selected articles in exchange for its financial support.
It’s not the first deal that CNN-owned Zite has cut with a sponsor: last year Lululemon created a custom section of the application focusing on yoga-related content. But Intel will sponsor an existing section, one that Zite said in a blog post was one of its most popular sections.
Zite said the Intel deal won’t affect how stories are personalized using its algorithm but stories from Intel’s MyLifeScoop will get prominent placement inside the tech section, as seen in the screenshot below provided by the company. Turning on advertising within a news application known for curating content based on one’s preferences is a tricky affair, and Zite said that “we’ll also continue to respect your choice to block sources when it comes to promoted content.”