It’s an election year, which means politicians are frantically trying to raise money for their campaigns. President Obama’s re-election campaign has decided to add Square’s mobile payments technology to its arsenal and is deploying the company’s credit-card readers to its staff.
Square makes a card reader that plugs into an iPhone or Android phone along an application that lets pretty much anyone take payments using credit cards. Politico reported Monday that the Obama campaign plans to use the devices during the run-up to November’s election, which was confirmed by a Square representative.
It’s a nice boost for Square, which has been trying to buck the NFC-based mobile-payments system that several other industry giants have been pushing. Unlike those other approaches (which I think will eventually have merit) Square’s technology is much easier to get up and running: companies like Google (NSDQ: GOOG) that are trying to gain acceptance for Google Wallet need people to buy an NFC-equipped Android phone as well as convince retailers to stock the right equipment.