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Why the iPad is a salesperson’s best friend

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Recent studies from Forrester (s forr) and Good Technology show that Apple’s iPad (s aapl) is doing very well in the enterprise, with new activations soaring. One company just deployed 1,300 of the Apple tablets across its sales force, because combined with the right software, it believes there is no better tool a salesperson can carry.

A recent report at InformationWeek details the story of Level 3 Communications(s lvlt), which recently equipped its entire sales workforce with iPads loaded with apps that provide access to pricing information; presentation creation; and display, corporate email, customer records and inventory checks. The iPad proved more than up to the task of supplementing and mostly replacing laptops.

InformationWeek goes into much more detail about what the iPads meant for Level 3, but the advantages for salespeople on the ground can be boiled down to three main categories:

1. Instant on. The iPad’s ability to instantly wake from sleep and pick up right where a user left off exceed that of even the fastest SSD-equipped notebooks, and it only sips power in tiny amounts in order to provide that functionality. That, combined with its superior portability, makes it the perfect tool for doing “quick checks between meetings, at an airport, or in a taxi,” InformationWeek says. With a laptop, five minutes in a taxi might not seem like enough time to make powering up worth your while; with the iPad, that’s a nonissue.

2. Connectivity. The iPad (at least the 3G models) provides always-on cellular network access, as long as you are within coverage range. Some laptops can offer that, but the process is still often more complicated than just tapping the wake button and being ready to surf, email or chat. But it’s not just cellular radios that make the iPad great for sales; built-in GPS positioning means salespeople can get locally relevant information, like clients or potential clients in the immediate area, in only a few short steps via task-specific software.

3. On-device demo. A laptop is an ineffective replacement for a catalog, and presenting a slide show on one is awkward. Using an iPad as a presentation tool, on the other hand, is natural. The tablet is easily passed around, can be read like a magazine, and can also output to external displays with less hassle and fewer steps than a laptop. And apps like OnLive Desktop and Iongrid make it even easier for iPads to sub in for notebooks capable of running desktop presentation tools.

Level 3 isn’t the only company to realize the value of iPads in the hands of a sales force. Sears(s shld), of all companies, announced in October it would begin rolling out iPads in 450 stores that same month, and TUAW noted at the time that Lowes and Pacific Sun(s psun) were also expanding iOS deployments.

InformationWeek thinks 2012 will be a breakout year in terms of actual iPad deployments, just as 2011 saw a huge uptick in pilot programs. If that indeed comes to pass, we should see Apple easily beat the 40.7 million iPads it sold in 2011.

12 Responses to “Why the iPad is a salesperson’s best friend”

  1. John hughes

    Tablets exist because if the initial vision if the ipad, and now are more capable (flash) and faster (Verizon 4G) in the Samsung 10.1, Xoom or Xyboard, all of which I highly recommend for ready portability, which I believe is the beauty of pads and tabs over laptops.

  2. Compare PostFinance – a swiss finance institute which is just changing from paper to iPad in the financial advisory process. So advisors will no longer use brochures or fact sheet. They have the iPad and if the clients want to have the document, the send it by e-mail…

  3. Shayan Sanyal

    I often used my iPad to brief analysts… I’m able to connect to IP cameras that show our products installed on towers (I work for a network equipment manufacturer), run through key note slides, zoom in on products, show videos. The ability to have the customer/analyst/journalist interact with you on on a single device versus just a plain screen changes everything in your level of engagement.

  4. Wow, what a biased article! Why must this be an iPad ad? There at least, what, a dozen tables that could fit the bill? There are some good points to be made in here – but your grovelling to Apple is embarassing.

    • Janusz Krawiec

      I guess, it’s better when this is iPad, because it’s stable ;-)… and more business oriented, than those based on android, which I guess is more useful for free shit…
      Think, how many business application is available for android? Most companies just develops business apps for Android as additional, to have the app available for “all” platforms… But the truth is the most important mobile platform they target is iOS.

  5. I’ve heard that high end retailers are equipping salespeople with iPads to close sales right at the product display instead of giving people time for second thoughts on the way to the register.