While the target audience for Macworld | iWorld is your typical consumer, there are a few vendors in attendance focused on reaching developers. If you’re a developer yourself, or maybe work with developers in your company, you might want to stop by the following vendors during the show, or check out their sites if you aren’t able to attend.
SDKs and services
Audible Magic is showing its new TViD content recognition engine which can identify TV shows, including live events or first-time broadcasts. It creates a way for developers to build a second-screen experience tailored to what their users are watching.
Heatma.ps UI Testing SDK allows you to integrate touch tracking in your app to collect aggregate data from beta testers and/or real users of your app. Results are sent back heatma.ps’ server so you can view the data as a heat map of how users are interacting with your software, including where exactly their fingers are tapping.
MLState is demonstrating its Opa programming language targeted at web and social app development. Nuance is at the show talking about its consumer apps, but you could hit the company up for info on its mobile developer program if you’re looking to integrate voice in your iOS software.
For vendors that sell digital goods direct to consumers, eSellerate is at the show representing its e-commerce platform. You would use this instead of the Mac App Store, either to save money over the 30-percent fee Apple charges or because your app is prohibited from the App Store sandbox for whatever reason.
Fastspring is also present, talking about its all-in-one e-commerce, merchandising and fulfillment solution, which makes getting your sales tools in order an easy task, so you can focus on zapping bugs and getting a product shipped.
Prototyping and rapid development
TapDesigner is a new tool for prototyping mobile apps. It uses a drag-and-drop, WYSIWYG interface to allow you to rapidly build visual representations of what your app will look like, complete with custom navigation and menu bar elements.
WidgetPress FormEntry is in the Mac OS X Zone, talking about its tool for creating forms-based apps for Mac and iOS. This could have potential applications in any number of industries; for example, a realtor could quickly deploy surveys for customers to help them identify exactly what kind of property they’re looking for.
Carr/Ferrell Attorneys are there to guide you with IP, licensing, contracts, and other legal needs, which are still a big concern with ongoing problems like the Lodsys saga. This is one of the thorniest aspects of software development, and ongoing legal disputes between the biggest companies involved could always potentially result in fallout for smaller players, too.
That’s my bite-sized overview of what iOS and Mac developers might find most interest at this year’s Macworld | iWorld conference. Chime in down in the comments if you saw some other interesting displays or vendors aimed at developer’s at the show.