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On Wall Street, there are momentum stocks and then there is Netflix. Its shares’ year-long run up to a peak near $300 in July seem fueled as much by the Netflix’s “cool” factor, and the service’s popularity among stock traders, as with the company’s fundamentals. That irrational exuberance naturally turned to irrational panic when the company stumbled in the fall, sending its shares plunging to a low of $70. With yesterday’s earnings report, which included a gain of 610,000 U.S. subscribers, the bulls were charging once again. Shares of Netflix were up nearly 23 percent in early trading Thursday as traders piled back in.