Encoding.com adds Vid.ly universal URLs to its cloud encoding platform


A year after launch, Encoding.com has decided to bring its Vid.ly universal URL service in-house. The cloud encoding vendor will make Vid.ly, which was originally rolled out as a standalone service, part of its offering to enterprise customers, which will bolster its overall product offering.

Last January, Encoding.com made Vid.ly available to the general public as part of a public beta. The service enabled anyone to upload a video for free and get a universal URL that would automatically detect whatever device or browser a viewer was using to access it, and would serve up the correct format. The idea was that publishers would no longer need to worry about managing encoding or storing multiple video renditions themselves, nor would they need to keep multiple URLs depending on a user’s device. Instead, Vid.ly would seamlessly handle all of that.

Emboldened by a successful beta run, Encoding.com even launched a Pro version of the Vid.ly service, charging customers based on the number of URLs and the amount of storage and data they used. It also gave them access to the Vid.ly API, enabling them to integrate it into their existing workflows.

But Encoding.com CEO Jeff Malkin said that maintaining two separate technology, product and marketing lines ultimately didn’t make sense. And so the startup is integrating Vid.ly functionality into its existing cloud encoding platform. Encoding.com will offer Vid.ly capabilities to the service as a preset for its customers, giving them the same automatic transcoding and access to APIs that were available as part of the individual platform.

In addition to the encoding of videos into 24 different current video formats, the newly integrated service will also introduce “future-proof” encoding to its service, As a result, files will automatically be transcoding into new formats as new devices are introduced that require them.

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