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Today in Social

Forrester pores over its North American surveys to tease out what kind of data collection bothers people. It turns out they say they’re nervous about credit cards and social security numbers, but far less so about some social media content. “This proves people are at least thoughtful, and distinguish between extremely sensitive information and other information,” says analyst Josh Bernoff. I think he’s being generous about consumer thoughtfulness. That, or being a little cautious in making recommendations to marketers. Americans have been giving up info for free stuff forever, and, according to Forrester, the younger they are, the more likely they are to continue doing so. The NY Times has a story on teen password-sharing. As Paul Sweeting points out, you’re gonna regret this.